Activision's president, Rob Kostich, has confirmed that they have Call of Duty games planned out until 2027. Learn about their long-term planning approach, how they incorporate lessons from past games, and their goal of delivering fresh and unique experiences for players.
Activision's Future Vision
Discover how Activision plans to captivate gamers for the foreseeable future.
Activision president, Rob Kostich, reveals the company's forward-thinking mentality by having Call of Duty games mapped out until 2027. This long-term vision speaks to their commitment to captivating gamers with fresh and exciting experiences.
This approach allows Activision to draw upon lessons learned from past games and identify what resonates with the Call of Duty community. By recognizing the success of franchises like Modern Warfare and Black Ops, Activision aims to strike the perfect balance between innovative gameplay features and nostalgic appeal.
Meticulous Planning and Iteration
Understand how Activision's meticulous planning and iterative approach contribute to the refinement of each new Call of Duty installment.
With a planning horizon that spans a decade, Activision's methodical and iterative approach enables them to analyze past games and continuously refine their future offerings. By honing in on the aspects that truly engage and satisfy players, Activision aspires to deliver differentiated experiences that keep the community invested and eager for more.
With a team of over 3,000 developers dedicated to the franchise, Activision recognizes that modern games demand significant resources and skill. Their dedicated team is committed to the monumental effort it takes to create immersive and enthralling gaming experiences.
Striking the Balance: Innovation vs. Familiarity
Explore the delicate balance between innovation and familiarity that Activision seeks to achieve in Call of Duty games.
Continuously providing new and refreshing experiences is at the core of Activision's strategy. They acknowledge the importance of introducing innovative gameplay features while also preserving the familiar elements that have made the franchise a global phenomenon.
Through meticulous market research and community engagement, Activision aims to find the 'sweet spot' that hooks players with novel gameplay mechanics, all while maintaining the distinct Call of Duty essence that keeps fans coming back.
Conclusion
Activision's strategic planning horizon for the Call of Duty franchise, extending all the way to 2027, displays their dedication to continually captivating gamers with innovative experiences. By drawing from past successes and maintaining their commitment to providing differentiated gameplay, Activision aims to strike the perfect balance between innovation and familiarity. With a highly skilled team of over 3,000 developers, they are well-equipped to deliver immersive and awe-inspiring games.
